News

The Unique Collaboration Between One of the World’s Biggest Media Personalities and the Global Beauty Brand Will Be Sold Online, in ULTA & Across 20,000 Stores Internationally.

Physicians Formula Partners with Foinika Kay of ExteriorGlam!

Physicians Formula introduces a limited-edition palette collaboration with beauty and lifestyle guru, Weylie Hoang.

All New Photo Focus Dewy Foundation!

As Easy As 123… Sometimes figuring out the perfect look can take so much time,and that’s why we at wet n wild are making it that much easier asyour own personal Glam Squad. Our new Edit Collection includes9 essential artistry kits that feature our cult-classic products,each in their own beauty box. WNW EDIT COLLECTIONEditing your style is as easy as 1, 2, 3! The Edit Collection is the quickand easy way to effortlessly unlock your beauty potential. Whether youwant luscious lips or a flawless smoky eye, these kits are your one and only stop.Try out each style or mix-and-match kits to create your own personalized look.We can’t wait to see what you create! These carefully curated beauty boxes are so wallet friendlythat you will want to collect them all! Available at https://www.wetnwildbeauty.com/collections/edit.html

Makeup artist Jenn Streicher used tons of products from LORAC to create the actress’ glowing skin, smokey eye and nude lip.

LORAC, the prestige cosmetics brand long revered for its working artist cult community and red-carpet roots, announces today the appointment of Kelsey Deenihan as its first-ever Artistry Adviser.

Beloved makeup brand, Black Radiance, has called upon some of our favorite beauty mavens to join them in conversations around Black beauty.

Wet n Wild is here to help you design the best Halloween costume ever with its Fantasy Makers collection.