Our Brands
Wet n Wild
We are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors. Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you.
Lip Smacker
Explore flavor, color and design and find the Lip Smacker
that makes YOU smile. Since 1973, we have put smiles on lips around the
globe. We hope our authentic flavors, scents and colorfully designed
products make you happy. We invite you to discover Our World, explore
our brand and find your favorites. The flavor combinations are endless —
mix and match to find your own lip softening, smile inducing,
deliriously delicious happy moment. Then repeat, repeat, repeat!
Physicians Formula
Physicians Formula was created in 1937 by Dr. Crandall, a leading
allergist in Los Angeles, out of love for his wife who had sensitive
skin. The brand changed the face of cosmetics by developing the first
hypoallergenic, fragrance-free and dermatologist-tested makeup, free of
over 150+ known skin irritants. Since then, Physicians Formula has
maintained a commitment to product purity and quality – today,
allergists, dermatologists, ophthalmologists, and plastic surgeons
recommend the products which are also known for owning an impressive
list of first-ever category-changing innovations.
Black Radiance
For over 25 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty.
LORAC
Hollywood beauty legend and PRO makeup artist Carol Shaw was inspired to develop LORAC after watching her celebrity clients suffer from skin irritation and breakouts on set. The professional formulas she created were infused with gentle and soothing ingredients that provided professional performance, without sacrificing healthy skin.
The Color Workshop
The Color Workshop offers a wide portfolio of affordable beauty items ranging from mini boxed-sets to travel case collections. Inspired by the latest trends in beauty and fashion with bold packaging design and unbeatable value, The Color Workshop is the go to brand for everyone’s beauty expression.
